work

cartel social media content creation

Date: May 9, 2019

Client: Cartel

The project’s objective was to create, cultivate, and increase B2B digital culture.

In the search to make the Cartel brand known to more professionals, we created the digital campaign “We Are Here”. Under the concept of a “Marching band” that opens the way for its team, Cartel also establishes itself in the digital world with content 100% intended for our users and future clients. We want to reflect the good service, the exceptional dynamism of our team, and the innovation in each post that is made.

Client

Cartel is a Out-of-home (OOH) advertising or outdoor advertising,

Challenge

The problem was to establish a new concept of the Cartel brand in the digital ecosystem where he is the protagonist. With almost 1,000 followers that were not his audience and a null B2B relationship with other brands, the challenge was huge.

Marching band concept

Concept

If you imagine a “Marching band” entering the stadium of your choice you know that something good will come, the emotion of the music, the colors, the rhythm is quite an experience. That is exactly what we wanted to emulate. Cartel’s grand entrance to the digital game where on-point content was expected.

Approach

We imagined a campaign focused on B2B, for this reason our main medium was Linkedin, but we also used Facebook and Instagram. Through carousel ads, a blog, and even changing the email signature, we wanted to create your digital ecosystem.